The TASTY Awards
An annual awards program that elevates & celebrates the best-tasting alternative protein products using data from blind sensory panels. Winners are decided by thousands, devoured by all.
powered by NECTAR
The premier celebration of alternative protein taste-makers!
NECTAR conducts an annual Taste of the Industry sensory panel with thousands of omnivore consumers on hundreds of alternative protein products. The results of this blind taste test determine the winners of The TASTY Awards, with recognition in each category awarded to the product(s) that have either met or exceeded taste parity with their animal-based counterparts. Unlike traditional awards programs, winners of The TASTY Awards are determined by data, not judges.
On March 3, 2027, NECTAR will host its third annual in-person award ceremony in London, bringing together over 300 attendees to celebrate and showcase the culinary credibility of today’s leading sustainable protein products from across the UK and Europe.
Award Criteria & FAQs
MorningStar Farms
Winning Product: Chick’n Nuggets
Award Year: 2025 Winner
MorningStar Farms has been a leader in vegetarian foods for more than 30 years, known for their products like burgers and nuggets.
After winning a 2025 TASTY Award for their Chick’n Nuggets, the brand integrated the TASTY Award badge into retail listings and digital advertising campaigns.
The Result?
25% lift
compared to previous summer ad campaign
2026 Award Ceremony Sponsors
In-Kind Partners
Media Partners
To discuss sponsorship opportunities for the 2027 TASTY Awards, please contact NECTAR’s Director, Caroline Cotto at: caroline.cotto@nectar.org.
