Video: Blending in to standout: What is the market potential for ‘balanced proteins’?

Written By Caroline Cotto

Elizabeth Crawford | 18 June 2025

Products that combine animal- and plant-protein are a time-tested culinary technique that offer untapped market potential to win over consumers based on taste, nutrition and sustainability goals.

Food System Innovations team members Caroline Cotto and Tim Dale talk to reporter Elizabeth Crawford about this emerging category and its potential for scaling climate impact.

Watch the full interview.

Caroline Cotto
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