The best plant-based meat products, according to a huge blind taste test

Kenny Torrella | 14 May 2025

Over the last decade, plant-based meat has gotten a lot more meaty.

Dozens of startups have launched in recent years to develop more realistic-tasting burgers, nuggets, and sausages as an alternative to factory farmed meat, which causes billions of animals to suffer terribly, pollutes our air and water, and accelerates climate change.

For a time, the plant-based meat sector was on a major upswing: Retail sales doubled from 2017 to 2020. But since then, sales have continually declined. Recently published data found a seven percent drop in plant-based meat retail dollar sales from 2023 to 2024 and an 11 percent drop in the number of products sold.

To better understand what consumers really think about plant-based meat, a few months ago one organization conducted a huge blind taste test, which I recently covered:

In December and January, Nectar — a nonprofit that conducts research on “alternative protein,” such as plant-based meat — brought together nearly 2,700 people in a first- and largest-of-its-kind blind taste test. Without knowing which version they were tasting, the participants tried 122 plant-based meat products across 14 categories, like burgers, hot dogs, and bacon, alongside one animal meat “benchmark” product per category. Each product was tested by at least 100 participants, who then rated them on texture, flavor, appearance, and overall enjoyment on a 7-point scale from “dislike very much” to “like very much.”

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