NECTAR’s Taste of the Industry research considers CATEGORIES that meet BOTH of the following conditions:
| Condition | Criteria | Description | Performance Threshold |
|---|---|---|---|
| A | High Volume | Categories that are sufficiently in-demand by consumers | Top selling categories (by volume) according to data outlets like SPINS, Nielsen, etc. -OR- Validated to be high velocity in food service |
| B | Sufficient development | The minimum number of products needed to understand insights at the category-level | At least 5 products in the category |