Future of the Industry 2024:
Balanced Proteins
World’s first publicly-available sensory analysis of 22 balanced
(blended) protein products across 9 categories with 1,192 omnivores.
NECTAR’s inaugural Future of the Industry publication represents the world’s largest sensory analysis of balanced (“blended”) proteins and dives deep into:
Categorical & competitive insights
Consumer satisfaction
R&D opportunities
Go-to-market strategy
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Balanced Proteins: Category Deep Dives
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Burger
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Hot Dog
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Steak
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Pork Sausage
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Beef/Pork Meatball
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Chicken Sausage
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Chicken Meatball
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Chicken Nugget
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Unbreaded Chicken Patty
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Executive Summary
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R&D Summary
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Top 5 Takeaways
Webinar
“NECTAR’s research has given us consumer proof points about the Balanced Proteins category that we've leveraged to tell a more compelling sales story & secure conversations with some of the country's largest foodservice operators.”
— Andrew Arentowicz, CEO, 50/50 Foods
